Rub for Pulled Pork/Ribs

• 4 tablespoons paprika
• 4 tablespoons brown sugar
• 2 tablespoons kosher salt
• 2 tablespoons cracked black pepper
• 2 tablespoons ground cumin
• 2 tablespoons chili powder
• 2 tablespoons dry mustard
• 2 tablespoons ground coriander
• 1 tablespoon cayenne pepper
  

1 pork butt, 5 to 6 pounds or 2-3 racks baby back ribs